{"id":18274,"date":"2020-04-14T10:02:19","date_gmt":"2020-04-14T10:02:19","guid":{"rendered":"https:\/\/benchmarkemail.wpengine.com\/cn\/?p=18274"},"modified":"2025-01-20T09:19:57","modified_gmt":"2025-01-20T09:19:57","slug":"%e6%89%93%e9%80%a0%e6%88%90%e5%8a%9f%e7%99%bb%e9%99%86%e9%a1%b5-landing-page-5-%e5%a4%a7%e8%a6%81%e7%b4%a0","status":"publish","type":"post","link":"https:\/\/cn.benchmarkemail.com\/blog\/%e6%89%93%e9%80%a0%e6%88%90%e5%8a%9f%e7%99%bb%e9%99%86%e9%a1%b5-landing-page-5-%e5%a4%a7%e8%a6%81%e7%b4%a0\/","title":{"rendered":"\u6253\u9020\u6210\u529f\u767b\u9646\u9875 (landing page) 5 \u5927\u8981\u7d20"},"content":{"rendered":"<p>\u6240\u6709\u8425\u9500\u9014\u5f84\u603b\u4f1a\u5f15\u5bfc\u81f3\u67d0\u5904\uff0c\u901a\u5e38\u8fd9\u4e2a\u67d0\u5904\u5373\u662f<a href=\"https:\/\/www.benchmarkemail.com\/cn\/blog\/%e9%9a%86%e9%87%8d%e6%8e%a8%e5%87%ba%ef%bc%9abenchmark-email-%e7%99%bb%e9%99%86%e9%a1%b5landing-page\/\">\u767b\u9646\u9875<\/a> 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href=\"https:\/\/www.benchmarkemail.com\/blog\/audience-personas-every-email-campaign\/\">\u4eba\u7269\u5fd7<\/a>\u4ee5\u53ca\u7cbe\u51c6\u5ba2\u5236\u5316\u8425\u9500\u6781\u4e3a\u5173\u952e\uff0c\u751a\u81f3\u534f\u52a9\u60a8\u9650\u7f29\u8bbf\u5ba2\u8eab\u4efd\uff0c\u7cbe\u7b80\u81f3\u5bf9\u60a8\u7684\u4ea7\u54c1\u6216\u670d\u52a1\u6700\u611f\u5174\u8da3\u7684\u8bbf\u5ba2\u8303\u56f4\u3002<\/p>\n<p>\u4e3a\u4e86\u8ba9\u767b\u9646\u9875\u6210\u529f\u7740\u9646\uff0c\u60a8\u9700\u8981\u786e\u4fdd\u6838\u5fc3\u8981\u4ef6\u5df2\u7ecf\u5907\u59a5\u3002\u52a1\u5fc5\u719f\u7a14\u4ee5\u4e0b 5 \u5927\u8981\u7d20\uff0c<a href=\"https:\/\/kb.benchmarkemail.com\/cn\/landing-page-builder\/\">\u65b9\u53ef\u6210\u529f\u5efa\u7acb\u767b\u9646\u9875<\/a>\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.benchmarkemail.com\/cn\/wp-content\/uploads\/sites\/9\/2020\/06\/5-Things-Every-Effective-Landing-Page-Should-Have-SOCIAL.jpg\" \/><\/p>\n<p>1. \u9875\u9996<\/p>\n<p>\u6f5c\u5728\u5ba2\u6237\u8fdb\u5165\u60a8\u7684\u767b\u9646\u9875\u90a3\u4e00\u523b\uff0c\u4ed6\u4eec\u9996\u5148\u81ea\u95ee\uff1a\u6211\u4e3a\u4ec0\u4e48\u70b9\u8fdb\u8fd9\u4e2a\u7f51\u9875\uff1f\u60a8\u5fc5\u987b\u5f53\u4e0b\u7acb\u5373\u4f20\u8fbe\u4ef7\u503c\u53ca\u76ee\u7684\uff0c\u610f\u601d\u662f\u60a8\u7684\u9875\u9996\u52a1\u5fc5\u6e05\u6670\u660e\u4e86\u3002<\/p>\n<p>\u8bf7\u5c06\u767b\u9646\u9875\u9875\u9996\u770b\u4f5c\u90e8\u843d\u683c\u7684\u6587\u7ae0\u6807\u9898\u3002\u9875\u9996\u5e94\u5f53\u6e05\u6670\u3001\u7b80\u6d01\u6709\u529b\uff0c\u5f15\u5bfc\u8bbf\u5ba2\u7406\u89e3\u767b\u9646\u9875\u7684\u5185\u5bb9\u3002\u9875\u9996\u4e00\u5f00\u59cb\u653e\u7684\u56fe\u7247\u53ef\u4ee5\u66f4\u8fdb\u4e00\u6b65\u5efa\u7acb\u54c1\u724c\u8bc6\u522b\u3002\u4e3a\u4e86\u7ef4\u6301\u4e00\u81f4\u8c03\u6027\uff0c\u6574\u4e2a\u767b\u9646\u9875\u7684\u64cd\u4f5c\u6307\u5357\u6216\u662f\u5c01\u95ed\u7684\u8d44\u6e90\u52a1\u5fc5\u4f7f\u7528\u76f8\u540c\u5916\u89c2\u53ca\u8d28\u611f\u3002<\/p>\n<p>2. \u5185\u6587<\/p>\n<p>\u5185\u6587\u4ea6\u9700\u7ef4\u6301\u7b80\u6d01\u6709\u529b\u3002\u767b\u9646\u9875\u7684\u5185\u6587\u5e94\u8be5\u4ee5\u63cf\u8ff0\u4e3a\u4e3b\u3001\u8a00\u7b80\u610f\u8d45\uff0c\u5e76\u5e94\u4e0e\u6700\u521d\u5438\u5f15\u8bbf\u5ba2\u7684\u5e7f\u544a\u5185\u6587\u6709\u7d27\u5bc6\u5173\u8054\u3002<\/p>\n<p>\u5982\u679c\u60a8\u7684\u8457\u9646\u9875\u5c5e\u4e8e\u83b7\u53d6\u64cd\u4f5c\u6307\u5357\u7684\u300c\u5165\u53e3\u300d\uff0c\u8bf7\u5728\u6b63\u6587\u4ecb\u7ecd\u8be5\u6307\u5357\u53ef\u4ee5\u89e3\u51b3\u54ea\u4e9b\u95ee\u9898\u3002\u63a5\u7740\uff0c\u6761\u5217\u6307\u5357\u5c06\u6db5\u76d6\u54ea\u4e9b\u7279\u5b9a\u4e3b\u9898\u3002\u8fd9\u6837\u6709\u52a9\u4e8e\u8fdb\u4e00\u6b65\u5f15\u5bfc\u8bbf\u5ba2\u4e86\u89e3\u4ef7\u503c\u6240\u5728\u3002\u767b\u9646\u9875\u7684\u5185\u6587\u4e0e\u5176\u4ed6\u8425\u9500\u6587\u6848\u4e00\u6837\uff0c\u300c\u900f\u660e\u300d\u53ca\u300c\u771f\u5b9e\u300d\u4e24\u5927\u7279\u6027\u59cb\u7ec8\u5403\u9999\u3002<\/p>\n<p>3. \u8ba2\u9605\u8868\u683c<\/p>\n<p>\u767b\u9646\u9875\u7684\u8ba2\u9605\u8868\u683c\u76f8\u5f53\u91cd\u8981\u3002\u5c01\u95ed\u7684\u8d44\u6e90\u4e4b\u6240\u4ee5\u4e0d\u8ba9\u6bcf\u4e2a\u4eba\u90fd\u770b\u5230\u7684\u539f\u56e0\u5982\u4e0b\uff1a\u4e3a\u4e86\u589e\u52a0\u6f5c\u5728\u5ba2\u6237\u3002\u82e5\u60a8\u514d\u8d39\u63d0\u4f9b\u8d44\u8baf\uff0c\u5374\u4e0d\u8981\u6c42\u5ba2\u6237\u62ff\u8054\u7edc\u8d44\u8baf\u6765\u4ea4\u6362\uff0c\u60a8\u5c06\u9519\u8fc7<a href=\"https:\/\/www.benchmarkemail.com\/blog\/want-build-email-list-faster-%e2%80%a8here-choose-right-lead-magnets\/\">\u6269\u5c55\u90ae\u4ef6\u540d\u5355<\/a>\u7684\u5927\u597d\u673a\u4f1a\u3002<\/p>\n<p>\u4e00\u65e6\u62ff\u5230\u8bbf\u5ba2\u8d44\u8baf\uff0c\u4fbf\u53ef\u5f00\u59cb\u53d1\u9001\u5ba2\u5236\u5316\u5185\u5bb9\u3002\u7a76\u7adf\u8bbf\u5ba2\u5728\u8ba2\u9605\u8868\u683c\u4e2d\u9700\u8981\u63d0\u4f9b\u54ea\u4e9b\u8d44\u8baf\uff0c\u4e00\u5207\u53d6\u51b3\u4e8e\u60a8\u7684\u9700\u6c42\u4e3a\u4f55\uff0c\u4e0d\u8fc7\u81f3\u5c11\u8981\u6709\u5b8c\u6574\u59d3\u540d\u3001\u7535\u5b50\u90ae\u4ef6\u5730\u5740\u3002\u8fd8\u8981\u8bb0\u5f97\u63d0\u4f9b\u8bbf\u5ba2\u81ea<a href=\"https:\/\/www.benchmarkemail.com\/blog\/get-people-to-opt-in-to-your-emails\/\">\u613f\u63a5\u6536\u60a8\u7684\u7535\u5b50\u62a5\u7684\u7ba1\u9053<\/a>\u3002\u60a8\u53ef\u8981\u6c42\u8bbf\u5ba2\u586b\u5199\u5176\u4ed6\u8d44\u8baf\uff0c\u4f8b\u5982\uff1a\u884c\u9500\u9884\u7b97\uff08\u6216\u613f\u610f\u82b1\u591a\u5c11\u94b1\u8d2d\u4e70\u60a8\u6240\u63d0\u4f9b\u7684\u670d\u52a1\uff09\u3001\u804c\u79f0\u3001\u516c\u53f8\u540d\u3001\u516c\u53f8\u89c4\u6a21\u4ee5\u53ca\u8bbf\u5ba2\u6240\u5728\u5730\u533a\u3002\u6240\u6709\u8fd9\u4e9b\u8d44\u8baf\u7686\u53ef\u5e2e\u52a9\u60a8<a href=\"https:\/\/www.benchmarkemail.com\/blog\/practical-strategies-list-segmentation-automation-pro\/\">\u66f4\u7cbe\u51c6\u533a\u9694\u90ae\u4ef6\u540d\u5355<\/a>\uff0c\u5e76\u4ee5\u66f4\u597d\u7528\u7684\u5185\u5bb9\u5438\u5f15\u6f5c\u5728\u5ba2\u6237\u3002<\/p>\n<p>4. \u300a\u4e00\u822c\u8d44\u6599\u4fdd\u62a4\u89c4\u5b9a\u300b(GDPR)\u540c\u610f\u58f0\u660e<\/p>\n<p>\u5176\u5b9e GDPR \u540c\u610f\u58f0\u660e\u4e0d\u4e00\u5b9a\u8981\u9a6c\u4e0a\u5728\u767b\u9646\u9875\u79c0\u51fa\u6765\uff0c\u4e0d\u8fc7\u60a8\u7684\u786e\u9700\u8981\u5728\u767b\u9646\u9875\u6240\u9644\u7684\u4f7f\u7528\u653f\u7b56\u4e2d\u653e\u4e0a\u7b26\u5408GDPR\u89c4\u8303\u7684\u8ba2\u9605\u8868\u683c\u3002<\/p>\n<p>GDPR \u5168\u540d\u4e3a General Data Protection Regulation\uff0c\u662f\u4ee5\u4fdd\u62a4\u6d88\u8d39\u8005\u4e2a\u8d44\u4e3a\u76ee\u7684\uff0c\u7531\u6b27\u6d32\u59d4\u5458\u4f1a\u5236\u5b9a\u7684\u6cd5\u5f8b\u3002\u5373\u4f7f\u60a8\u7684\u516c\u53f8\u4e0d\u5728\u6b27\u76df\u5883\u5185\u8425\u4e1a\uff0c\u60a8\u4e5f\u53ef\u80fd\u6709\u6765\u81ea\u6b27\u76df\u7684\u8bbf\u5ba2\uff0c\u56e0\u6b64\uff0c\u8bf7\u653e\u4e0a GDPR \u540c\u610f\u58f0\u660e\u3002\u58f0\u660e\u5185\u5bb9\u5e94\u5305\u62ec\u4e00\u5c0f\u6bb5\u6587\u5b57\uff0c\u8ba9\u60a8\u7684\u6f5c\u5728\u5ba2\u6237\u77e5\u9053\u60a8\u5c06\u5982\u4f55\u5904\u7406\u4ed6\u4eec\u7684\u4e2a\u8d44\u3002<\/p>\n<p>5.\u67d0\u79cd\u300c\u611f\u8c22\u300d\u5f62\u5f0f<\/p>\n<p>\u8bf7\u52a1\u5fc5\u5411\u8bbf\u5ba2\u81f4\u610f\uff0c\u611f\u8c22\u4ed6\u4eec\u5bf9\u60a8\u7684\u516c\u53f8\u4ee5\u53ca\u767b\u9646\u9875\u7684\u5185\u5bb9\u611f\u5174\u8da3\u3002\u60a8\u53ef\u4ee5\u5728\u6f5c\u5728\u5ba2\u6237\u586b\u5b8c\u8ba2\u9605\u8868\u5355\u540e\uff0c\u5c06\u4ed6\u4eec\u81ea\u52a8\u5bfc\u81f3\u611f\u8c22\u9875\u9762\uff0c\u6216\u662f\u7b80\u5355\u53d1\u9001\u300c\u81f4\u8c22\u300d\u90ae\u4ef6\uff0c\u9644\u4e0a\u4ed6\u4eec\u7528\u8ba2\u9605\u7535\u5b50\u62a5\u53ef\u4ee5\u5f97\u5230\u7684\u8d44\u6e90\u3002\u4e0d\u7ba1\u60a8\u91c7\u7528\u54ea\u79cd\u65b9\u5f0f\uff0c\u81f4\u4e0a\u8c22\u610f\u7edd\u5bf9\u662f\u660e\u667a\u4e4b\u4e3e\uff0c\u65e0\u8bba\u662f\u611f\u8c22\u6f5c\u5728\u5ba2\u6237\u586b\u5199\u8ba2\u9605\u8868\u683c\uff0c\u6216\u662f\u611f\u8c22\u4ed6\u4eec\u613f\u610f\u4e0e\u60a8\u7684\u54c1\u724c\u4e92\u52a8\u3002<\/p>\n<p>\u5f53\u60a8\u5728\u767b\u9646\u9875\u6295\u6ce8\u7cbe\u529b\u65f6\uff0c\u7ec8\u5c06\u83b7\u5f97\u66f4\u6ee1\u610f\u3001\u66f4\u7b26\u5408\u8d44\u683c\u7684\u6f5c\u5728\u5ba2\u6237\uff0c\u597d\u5904\u663e\u800c\u6613\u89c1\u3002\u8bf7\u82b1\u70b9\u65f6\u95f4\u4f18\u5316\u60a8\u7684\u767b\u9646\u9875\uff0c\u82e5\u5b83\u4eec\u7684\u6210\u6548\u4e0d\u5982\u9884\u671f\uff0c\u8bf7\u91cd\u65b0\u601d\u91cf\u672c\u6587\u6240\u63d0 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