{"id":26921,"date":"2022-06-06T10:32:42","date_gmt":"2022-06-06T10:32:42","guid":{"rendered":"https:\/\/benchmarkemail.wpengine.com\/cn\/?page_id=26921"},"modified":"2024-12-24T11:59:37","modified_gmt":"2024-12-24T11:59:37","slug":"email-design","status":"publish","type":"page","link":"https:\/\/cn.benchmarkemail.com\/email-design\/","title":{"rendered":"\u4ec0\u4e48\u662f\u597d\u7684\u90ae\u4ef6\u8bbe\u8ba1\uff1f\u5165\u95e8\u65b0\u624b\u5fc5\u5b66\u7684 13 \u79cd\u6700\u4f73\u64cd\u4f5c\u65b9\u6cd5"},"content":{"rendered":"\n<h4>\n\t\t\u76ee\u5f55\n\t<\/h4>\n\t<a href=\"#EmailDesign\" title=\"\">\u4ec0\u4e48\u662f\u597d\u7684\u90ae\u4ef6\u8bbe\u8ba1\uff1f<\/a>\n<a href=\"#BestPractices\" title=\"\">\u90ae\u4ef6\u8bbe\u8ba1\u6700\u4f73\u64cd\u4f5c\u65b9\u6cd5<\/a>\n<a href=\"javascript:void(0)\" title=\"\">\n   \u6709\u6548\u7535\u5b50\u90ae\u4ef6\u7684\u7ec4\u6210\u90e8\u5206\n    <ul>\n        <li><a href=\"#SubjectLine\" title=\"\">1. \u90ae\u4ef6\u4e3b\u65e8<\/a><\/li>\n        <li><a href=\"#PreviewText\" title=\"\">2. \u5185\u6587\u9884\u89c8<\/a><\/li>\n        <li><a href=\"#EmailHeader\" title=\"\">3. \u90ae\u4ef6\u6807\u9898<\/a><\/li>\n        <li><a href=\"#Branding\" title=\"\">4. \u54c1\u724c\u8425\u9500<\/a><\/li>\n        <li><a href=\"#Content\" title=\"\">5. \u5185\u5bb9<\/a><\/li>\n        <li><a href=\"#EmailLayout\" title=\"\">6. \u90ae\u4ef6\u6392\u7248<\/a><\/li>\n        <li><a href=\"#VisualContent\" title=\"\">7. \u89c6\u89c9\u5185\u5bb9 <\/a><\/li>\n        <li><a href=\"#EmailPersonalization\" title=\"\">8. \u4e2a\u6027\u5316\u90ae\u4ef6<\/a><\/li>\n        <li><a href=\"#ResponsiveEmailDesign\" title=\"\">9. \u54cd\u5e94\u5f0f\u90ae\u4ef6\u8bbe\u8ba1<\/a><\/li>\n        <li><a href=\"#EmailGDPRCompliance\" title=\"\">10. \u7b26\u5408 GDPR \u89c4\u5b9a\u7684\u90ae\u4ef6<\/a><\/li>\n        <li><a href=\"#Call-to-Action\" title=\"\">11. \u884c\u4e3a\u53ec\u5524\u6309\u94ae\uff08CTA\uff09<\/a><\/li>\n        <li><a href=\"#ABTesting\" title=\"\">12. A\/B \u6d4b\u8bd5<\/a><\/li>\n        <li><a href=\"#EmailSignature\" title=\"\">13. \u90ae\u4ef6\u7b7e\u540d\u6863<\/a><\/li>\n    <\/ul>\n<\/a>\n<a href=\"#UsingBenchmarkEmail\" title=\"\">\u4f7f\u7528 Benchmark Email<\/a>\n<a href=\"#Conclusion\" title=\"\">\u7ed3\u8bba<\/a>\n\t<p><u><a href=\"https:\/\/www.benchmarkemail.com\/landing-pages\/EU-account-request\/\"><strong>\u7533\u8bf7\u6ce8\u518c Benchmark \u5e73\u53f0\u514d\u8d39\u8bd5\u7528<\/strong><\/a><\/u><\/p>\n<p>\u5728 15 \u5206\u949f\u5185\u5b8c\u6210\u9996\u5c01\u90ae\u4ef6\u53d1\u9001 \ud83d\ude80 \u3002<\/p>\n<h2>\n\t\t\u597d\u7684\u90ae\u4ef6\u8bbe\u8ba1\u8981\u6709\u7684 13 \u4e2a\u5fc5\u5907\u6761\u4ef6\n\t<\/h2>\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2021\/09\/Header@2x.jpg\" alt=\"3\" itemprop=\"image\" title=\"3\" onerror=\"this.style.display='none'\"  \/>\n\t<p>\u90ae\u4ef6\u8425\u9500\u7b56\u7565\u53ef\u4ee5\u8bf4\u662f\u8fc4\u4eca\u4e3a\u6b62\u505a\u6210\u529f\u7684\u8425\u9500\u7b56\u7565\uff0c\u751a\u81f3\u8d85\u8d8a\u4e86\u793e\u7fa4\u5a92\u4f53\u3002\u622a\u81f3 2020 \u5e74\uff0c\u7528\u6237\u8fbe\u5230 39 \u4ebf\uff0c\u975e\u5e38\u9002\u5408 B2B \u548c B2C \u54c1\u724c\u3002<\/p>\n\t<p>\u54c1\u724c\u949f\u7231<a href=\"\/email-marketing\/\"> \u90ae\u4ef6\u8425\u9500<\/a> \u7684\u591a\u4e2a\u539f\u56e0\u5982\u4e0b\uff1a<\/p>\n<ul>\n<li>\n<ul>\n<li>\n<ul>\n<li>\n<ul>\n<li>\u90ae\u4ef6\u975e\u5e38\u9002\u7528\u4e8e<a href=\"https:\/\/benchmarkemail.com\/blog\/5-ways-to-use-email-marketing-and-social-media-integration-techniques-for-lead-generation\/\"> \u6f5c\u5728\u5ba2\u6237\u5f00\u53d1<\/a> \u548c<a href=\"https:\/\/benchmarkemail.com\/blog\/5-customer-retention-emails-sending\/\">\u5ba2\u6237\u7559\u5b58\u7b56\u7565\u3002<\/a>.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n&nbsp;<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>\n<ul>\n<li>\n<ul>\n<li>\n<ul>\n<li>\u7ee9\u6548\u7ed3\u679c\u7a33\u5b9a\uff0c<a href=\"https:\/\/benchmarkemail.com\/blog\/roi-of-email-marketing\/\">\u9884\u4f30\u6295\u8d44\u56de\u62a5\u7387\uff08ROI\uff09\u662f 3,800%\u3002<\/a>.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n&nbsp;<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>\n<ul>\n<li>\n<ul>\n<li>\n<ul>\n<li>\u81ea\u52a8\u5316\u8bbe\u5b9a\u7b80\u5355\u65e0\u8d1f\u62c5\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n&nbsp;<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>\n<ul>\n<li>\n<ul>\n<li>\n<ul>\n<li>\u90ae\u4ef6\u53ef\u4ee5\u9ad8\u5ea6\u7cbe\u51c6\u5316\u548c\u4e2a\u6027\u5316\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n&nbsp;<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>\u7136\u800c\uff0c\u6b63\u5982\u4efb\u4f55\u8425\u9500\u4eba\u5458\u90fd\u4f1a\u544a\u8bc9\u60a8\u7684\u90a3\u6837\uff0c\u90ae\u4ef6\u7684\u6700\u5927\u95ee\u9898\u662f\u5f00\u542f\u90ae\u4ef6\u3002\u5728 2019 \u5e74\uff0c\u5f00\u542f\u7387\u662f <a href=\"https:\/\/benchmarkemail.com\/es\/resources\/email-marketing-benchmarks-report\/\"> 22.15%,<\/a>\u5982\u679c\u60a8\u60f3\u5728\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u65b9\u9762\u53d6\u5f97\u6210\u529f\uff0c\u8fd9\u5c06\u662f\u60a8\u6700\u5934\u75bc\u7684\u95ee\u9898\uff08\u5c24\u5176\u662f <a href=\"https:\/\/benchmarkemail.com\/blog\/2021-ios-15-%e6%9b%b4%e6%96%b0%e5%b0%86%e5%a6%82%e4%bd%95%e6%94%b9%e5%8f%98%e6%82%a8%e7%9a%84%e9%82%ae%e4%bb%b6%e8%90%a5%e9%94%80\/\"> iOS 15 <\/a>\u66f4\u65b0\u63a8\u51fa\u7684\u60c5\u51b5\u4e0b\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u60a8\u53ef\u80fd\u89c9\u5f97\u7535\u5b50\u90ae\u4ef6\u5185\u5bb9\u6700\u91cd\u8981\u3002\u867d\u7136\u90ae\u4ef6\u5185\u5bb9\u5f88\u91cd\u8981\uff0c\u90ae\u4ef6\u8bbe\u8ba1\u5728\u6574\u4f53\u7684\u90ae\u4ef6\u7ee9\u6548\u4e2d\u626e\u6f14\u91cd\u8981\u7684\u89d2\u8272\uff0c\u5e76\u4e14<a href=\"https:\/\/benchmarkemail.com\/blog\/the-fundamentals-of-email-marketing\/\"> \u662f\u90ae\u4ef6\u8425\u9500<\/a>\u7684\u57fa\u7840\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u8ba9\u6211\u4eec\u6df1\u5165\u4e86\u89e3\u4ec0\u4e48\u662f\u90ae\u4ef6\u8bbe\u8ba1\u3001\u4e3a\u4f55\u5b83\u5982\u6b64\u91cd\u8981\uff0c\u4ee5\u53ca\u4e00\u4e9b\u8f7b\u677e\u5b9e\u8df5\u7684<a href=\"\/blog\/email-design\/\">\u6700\u4f73\u64cd\u4f5c\u65b9\u6cd5\u3002<\/a><\/p>\n<h2>\n\t\t\u4ec0\u4e48\u662f\u597d\u7684\u90ae\u4ef6\u8bbe\u8ba1\uff1f\n\t<\/h2>\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2021\/09\/What-is-Good-Email-Design@2x.jpg\" alt=\"CN-\u5bf9\u6bd4\u56fe\" itemprop=\"image\" title=\"CN-\u5bf9\u6bd4\u56fe\" onerror=\"this.style.display='none'\"  \/>\n\t<p>\u90ae\u4ef6\u8bbe\u8ba1\u662f\u6307\u8c28\u8bb0\u8f6c\u5316\u7387\u548c\u76ee\u6807\u7684\u540c\u65f6\uff0c\u5e03\u5c40\u5efa\u7acb\u7684\u90ae\u4ef6\u548c\u5b89\u6392\u90ae\u4ef6\u7248\u5f0f\u3002\u8bbe\u8ba1\u7535\u5b50\u90ae\u4ef6\u5185\u5bb9\u65f6\uff0c\u91cd\u8981\u7684\u662f\u614e\u91cd\u8003\u8651\u5982\u4f55\u4e0e\u53d7\u4f17\u4ea7\u751f\u5171\u9e23\uff0c\u4ee5\u53ca\u5145\u5206\u5229\u7528\u5ba2\u6237\u5728\u6536\u4ef6\u7bb1\u4e2d\u83b7\u53d6\u51e0\u79d2\u949f\u6ce8\u610f\u529b\u3002\u54c1\u724c\u949f\u7231\u90ae\u4ef6\u8425\u9500\u7684\u8bf8\u591a\u7406\u7531\u5982\u4e0b\uff1a<\/p>\n\t<p>\u9488\u5bf9\u6700\u6210\u529f\u7684\u7684\u7535\u5b50\u90ae\u4ef6\u7814\u7a76\u8868\u660e\u90ae\u4ef6\u8bbe\u8ba1\u5173\u952e\u5c42\u9762\u3002\u5b9e\u9645\u7684\u90ae\u4ef6\u6392\u7248\u3001\u56fe\u5f62\u7684\u4f7f\u7528\u3001\u521b\u610f\u5185\u5bb9\u3001CTA \u6309\u94ae\uff0c\u751a\u81f3\u54c1\u724c\u8425\u9500\uff0c<a href=\"https:\/\/benchmarkemail.com\/blog\/are-your-emails-successful\/\"> \u90ae\u4ef6\u6210\u529f<\/a>\u8d77\u7740\u91cd\u8981\u4f5c\u7528\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u5f53\u7136\uff0c<a href=\"https:\/\/benchmarkemail.com\/blog\/content-or-design-what-matters-more-for-your-email-marketing\/\"> \u90ae\u4ef6\u5185\u5bb9<\/a>\u4e5f\u662f\u5f71\u54cd\u90ae\u4ef6\u63a5\u6536\u7684\u4e00\u4e2a\u91cd\u8981\u56e0\u7d20\u3002\u90ae\u4ef6\u4e2d\u7684\u6838\u5fc3\u8d44\u8baf\u975e\u5e38\u5173\u952e\uff0c\u4f46\u662f\uff0c\u90ae\u4ef6\u8bbe\u8ba1\u662f\u4ee5\u5305\u88c5\u5185\u5bb9\u5f62\u5f0f\uff0c\u5f15\u8d77\u53d7\u4f17\u5171\u9e23\uff0c\u60a8\u53ef\u4ee5\u900f\u8fc7\u65e0\u6570\u79cd\u65b9\u5f0f\u6765\u5b9e\u73b0\u3002<\/p>\n<h2>\n\t\t\u90ae\u4ef6\u8bbe\u8ba1\u6700\u4f73\u64cd\u4f5c\u65b9\u6cd5\n\t<\/h2>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2021\/09\/Email-Design-Best-Practices@2x.jpg\" alt=\"Email Design Best Practices@2x\" itemprop=\"image\" height=\"852\" width=\"1996\" title=\"Email Design Best Practices@2x\" onerror=\"this.style.display='none'\"  \/>\n\t<p>\u4e00\u5c01\u6210\u529f\u7684\u7535\u5b50\u90ae\u4ef6\u603b\u6709\u4e00\u4e2a\u72ec\u7279\u3001<a href=\"https:\/\/benchmarkemail.com\/blog\/anatomy-of-an-effective-email\/\">\u7cbe\u5fc3\u5236\u4f5c\u7684\u7ed3\u6784<\/a>\u3002\u6bcf\u4e2a\u54c1\u724c\u90fd\u6709\u72ec\u5bb6\u79d8\u65b9\uff0c\u6bcf\u4e2a\u4eba\u4e5f\u6709\u6bcf\u5929\uff0c\u6bcf\u5468\uff0c\u6216\u6bcf\u6708\u6240\u671f\u5f85\u7684\u7279\u522b<a href=\"https:\/\/benchmarkemail.com\/blog\/the-power-of-the-enewsletter\/\">\u7535\u5b50\u90ae\u4ef6<\/a>\u3002<\/p>\n\t<p>\u7136\u800c\uff0c\u7edf\u8ba1\u6570\u636e\u544a\u8bc9\u6211\u4eec\uff0c\u6709\u4e9b\u5e38\u89c1\u7684\u90ae\u4ef6\u8bbe\u8ba1\u5143\u7d20\u4ee3\u8868\u7684\u5c31\u662f\u8868\u793a\u6709\u6548\u7684\u90ae\u4ef6\u7279\u5f81\u3002<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>\n<ul>\n<li>\n<ul>\n<li>\n<ul>\n<li aria-level=\"1\"><a href=\"https:\/\/benchmarkemail.com\/blog\/5-subject-line-tips-that-truly-work\/\"> \u90ae\u4ef6\u4e3b\u65e8<\/a>, \u662f\u4efb\u4f55\u90ae\u4ef6\u4e2d\u6700\u91cd\u8981\u7684\u90e8\u5206<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n&nbsp;<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>\n<ul>\n<li>\n<ul>\n<li>\n<ul>\n<li aria-level=\"1\">\u5185\u5bb9\u662f\u7535\u5b50\u90ae\u4ef6\u8d44\u8baf\uff0c\u8fd9\u662f\u8bf4\u670d\u6536\u4ef6\u4eba\u503c\u5f97\u9605\u8bfb\u7684\u5185\u5bb9\uff08\u800c\u4e0d\u662f\u6807\u793a\u4e3a\u5783\u573e\u90ae\u4ef6\uff09\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n&nbsp;<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>\n<ul>\n<li>\n<ul>\n<li>\n<ul>\n<li aria-level=\"1\">\u89c6\u89c9\u6548\u679c\u548c\u56fe\u5f62\u5bf9\u4e8e\u6240\u6709\u5f62\u5f0f\u7684\u90ae\u4ef6\u6a21\u677f\u6108\u53d1\u91cd\u8981\uff0c\u5305\u62ec\u989c\u8272\u533a\u5757\uff0c\u56fe\u7247\uff0c\u52a8\u753b\u548c\u89c6\u9891\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n&nbsp;<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>\n<ul>\n<li>\n<ul>\n<li>\n<ul>\n<li aria-level=\"1\">\u884c\u4e3a\u53ec\u5524\u6309\u94ae\uff08CTA\uff09\u662f\u7ed3\u675f\u8bed\uff0c\u547c\u5401\u53d7\u4f17\u5b8c\u6210\u4ed6\u4eec\u9700\u8981\u505a\u7684\u4e8b\u60c5\uff0c\u53ef\u4ee5\u662f\u8fdb\u884c\u8ba2\u9605\uff0c\u8d2d\u4e70\u4ea7\u54c1\uff0c\u6216\u8005\u586b\u5199\u95ee\u5377\u8c03\u67e5\u7b49\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n&nbsp;<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>\n<ul>\n<li>\n<ul>\n<li>\n<ul>\n<li aria-level=\"1\">\u4f7f\u7528\u6807\u9898\u53ef\u4ee5\u8f7b\u677e\u533a\u9694\u6587\u5b57\u548c\u6bb5\u843d\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n&nbsp;<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>\n<ul>\n<li>\n<ul>\n<li>\n<ul>\n<li aria-level=\"1\"><a href=\"\/blog\/email-metrics-paying-attention\/\">\u5206\u6790\u6570\u636e<\/a> \u662f\u5c5e\u4e8e\u90ae\u4ef6\u53d1\u9001\u7684\u540e\u53f0\u90e8\u5206\uff0c\u5bf9\u6709\u6548\u5b9a\u4f4d\uff0c\u4e2a\u6027\u5316\u8bbe\u5b9a\u548c\u65f6\u95f4\u53d1\u9001\u7684\u5173\u952e\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n&nbsp;<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>\n<ul>\n<li>\n<ul>\n<li>\n<ul>\n<li aria-level=\"1\"><a href=\"\/blog\/email-signature\/\"> \u90ae\u4ef6\u7b7e\u540d\u6863<\/a>, \u589e\u52a0\u4e13\u4e1a\u548c\u4fe1\u4efb\u611f\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n&nbsp;<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>\u8ba9\u6211\u4eec\u8fdb\u4e00\u6b65\u5206\u6790\u3002<\/p>\n<h2>\n\t\t\u6709\u6548\u7535\u5b50\u90ae\u4ef6\u7684\u7ec4\u6210\u90e8\u5206\n\t<\/h2>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2021\/09\/Components-of-an-Effective-Email@2x.jpg\" alt=\"Components of an Effective Email@2x\" itemprop=\"image\" height=\"852\" width=\"1996\" title=\"Components of an Effective Email@2x\" onerror=\"this.style.display='none'\"  \/>\n<h2>\n\t\t1. \u4e3b\u65e8\u680f\n\t<\/h2>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2021\/09\/1.-Subject-Line@2x.png\" alt=\"1. Subject Line@2x\" itemprop=\"image\" height=\"624\" width=\"1420\" title=\"1. Subject Line@2x\" onerror=\"this.style.display='none'\"  \/>\n\t<p>\u4e3b\u65e8\u680f\u662f\u4eba\u4eec\u7b2c\u4e00\u773c\u5c31\u80fd\u770b\u5230\uff0c\u51b3\u5b9a\u662f\u5426\u5f00\u542f\u60a8\u7684\u90ae\u4ef6\u3002\u300c\u5bc4\u4ef6\u4eba\u300d\u680f\u4f4d\u548c\u4e3b\u65e8\u680f\u4e24\u8005\u662f\u534f\u52a9\u53d7\u4f17\u662f\u5426\u5f00\u542f\u90ae\u4ef6\u7684\u56e0\u7d20\u3002<\/p>\n\t<p>\u4ee5\u4e0b\u662f\u64b0\u5199\u6709\u6548\u4e3b\u65e8\u7684\u6280\u5de7\uff1a<\/p>\n<ul> \t\n<li>\n<ul> \t\n<li aria-level=\"1\">\u5177\u6709\u4e92\u52a8\u6027\u3002\u8bfb\u8005\u9700\u8981\u77e5\u9053\u90ae\u4ef6\u5185\u5bb9\u662f\u4ec0\u4e48\uff0c\u4f46\u8981\u7559\u4e0b\u8db3\u591f\u7684\u60ac\u5ff5\uff0c\u8ba9\u4ed6\u4eec\u5f00\u542f\u90ae\u4ef6\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul> \t\n<li>\n<ul> \t\n<li aria-level=\"1\">\u4e3b\u65e8\u680f\u957f\u5ea6\u5e94\u8be5\u4ecb\u4e8e 40-50 \u4e2a\u5b57\u7b26\uff0c\u624d\u80fd\u517c\u5177\u7b80\u6d01\u4e0e\u6e05\u695a\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul> \t\n<li>\n<ul> \t\n<li aria-level=\"1\">\u6ce8\u610f\u6807\u70b9\u7b26\u53f7\u3001\u82f1\u6587\u5b57\u6bcd\u5927\u5c0f\u5199\u3001\u9648\u8bcd\u6ee5\u8c03\u548c\u4e0d\u5408\u7406\u7684\u627f\u8bfa\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2>\n\t\t2. \u5185\u6587\u9884\u89c8\n\t<\/h2>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2021\/09\/2.-Preview-Text@2x.png\" alt=\"2. Preview Text@2x\" itemprop=\"image\" height=\"624\" width=\"1420\" title=\"2. Preview Text@2x\" onerror=\"this.style.display='none'\"  \/>\n\t<p>\u60a8\u7684\u90ae\u4ef6\u5185\u6587\u9884\u89c8\u5f00\u542f\u90ae\u4ef6\u5185\u6587\u901a\u9053\uff0c\u5b83\u5e94\u8be5\u63d0\u4f9b\u66f4\u591a\u6587\u5b57\u5438\u5f15\u8bfb\u8005\u7684\u6ce8\u610f\u529b\uff0c\u5e76\u4e14\u5f15\u5bfc\u4ed6\u4eec\u9605\u8bfb\u5269\u4f59\u90ae\u4ef6\u5185\u6587\u3002<\/p>\n\t<p>\u5185\u6587\u9884\u89c8\u548c\u4e3b\u65e8\u680f\u4e00\u6837\uff0c\u8bc0\u7a8d\u5c31\u662f\u8981\u4fdd\u6301\u7b80\u77ed\u3002\u544a\u8bc9\u8bfb\u8005\u521a\u521a\u597d\u7684\u8d44\u8baf\uff0c\u8ba9\u4ed6\u4eec\u60f3\u77e5\u9053\u66f4\u591a\u5185\u5bb9\u3002<\/p>\n<p>\u5173\u4e8e\u4e3b\u65e8\u680f\u548c\u5185\u6587\u9884\u89c8\u8981\u6ce8\u610f\u4e00\u4ef6\u4e8b\uff1a\u522b\u5bb3\u6015\u5192\u9669\u3002\u4f7f\u7528\u8868\u60c5\u7b26\u53f7\u3001\u76f8\u5173\u7684\u6d41\u884c\u8bed\u4ee5\u53ca\u8bd9\u8c10\u53c2\u8003\u7528\u8bed\u8fbe\u5230\u6700\u4f73\u6548\u679c\u3002<\/p>\n<p>&nbsp;<\/p>\n<h2>\n\t\t3. \u90ae\u4ef6\u6807\u9898\n\t<\/h2>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2021\/09\/3.-Email-Header@2x.png\" alt=\"3. Email Header@2x\" itemprop=\"image\" height=\"624\" width=\"1420\" title=\"3. Email Header@2x\" onerror=\"this.style.display='none'\"  \/>\n\t<p>\u8bfb\u8005\u7684\u773c\u775b\u81ea\u7136\u4f1a\u88ab\u60a8\u7684\u90ae\u4ef6\u6807\u9898\u6240\u5438\u5f15\u3002\u6807\u9898\u5e94\u8be5\u5305\u542b\u54c1\u724c\u5546\u6807\u3001CTA \u6309\u94ae\uff0c\u4ee5\u53ca\u5438\u5f15\u4eba\u7684\u91cd\u8981\u8d44\u8baf\u3002<\/p>\n\t<p>\u6839\u636e\u63a2\u8ba8<a href=\"https:\/\/benchmarkemail.com\/blog\/mobile-eye-tracking\/\">\u5f15\u4eba\u6ce8\u76ee<\/a>\u7814\u7a76\u8d44\u8baf\uff0c\u90ae\u4ef6\u6807\u9898\u5e94\u8be5\u5360\u636e\u5c4f\u5e55\u7684\u5de6\u4fa7\uff0c\u867d\u7136\u5e38\u653e\u5728\u90ae\u4ef6\u4e0a\u65b9\u4f5c\u4e3a\u6a2a\u5e45\u4e5f\u662f\u5e38\u89c1\u7684\u4f5c\u6cd5\u3002\u901a\u5e38\uff0c\u5927\u800c\u9c9c\u8273\u7684\u6807\u9898\u6548\u679c\u6700\u4f73\u3002\u5728\u6240\u6709<a href=\"https:\/\/benchmarkemail.com\/blog\/manage-email-campaigns\/\">\u7535\u5b50\u90ae<\/a>\u91cc\uff0c\u9488\u5bf9\u60a8\u7684\u54c1\u724c\u8bbe\u5b9a\u7edf\u4e00\u4e14\u72ec\u4e00\u65e0\u4e8c\u7684\u6807\u9898\uff0c\u4fdd\u6301\u4e00\u81f4\u6027\u3002<\/p>\n<h2>\n\t\t4. \u54c1\u724c\u8425\u9500\n\t<\/h2>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2021\/09\/4.-Branding@2x.png\" alt=\"4. Branding@2x\" itemprop=\"image\" height=\"624\" width=\"1420\" title=\"4. Branding@2x\" onerror=\"this.style.display='none'\"  \/>\n\t<p>\u8c08\u53ca\u54c1\u724c\u8425\u9500\uff0c\u5b83\u662f\u90ae\u4ef6\u8bbe\u8ba1\u7684\u5173\u952e\u7ec4\u6210\u90e8\u5206\u3002\u60a8\u7684\u54c1\u724c\u5546\u6807\u3001\u989c\u8272\u3001\u5b57\u4f53\u548c\u8baf\u606f\u5e94\u8be5\u548c\u5176\u4ed6\u5e73\u53f0\u4e0a\u7684\u5185\u5bb9\u4e00\u81f4\u3002<\/p>\n\t<p>\u8981\u6210\u529f\u5524\u9192\u54c1\u724c\u610f\u8bc6\uff0c\u6bcf\u5c01\u90ae\u4ef6\u7684\u54c1\u724c\u8425\u9500\u65f6\u95f4\u9700\u8981\u4e00\u81f4\uff0c\u7ef4\u6301\u54c1\u724c\u7684\u51dd\u805a\u529b\u3002<\/p>\n<h2>\n\t\t5. \u5185\u6587\n\t<\/h2>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2021\/09\/5.-Content@2x.png\" alt=\"5. Content@2x\" itemprop=\"image\" height=\"624\" width=\"1420\" title=\"5. Content@2x\" onerror=\"this.style.display='none'\"  \/>\n\t<p>\u8fd9\u662f\u90ae\u4ef6\u6b63\u6587\uff0c\u5305\u542b\u8981\u4f20\u8fbe\u7684\u4e3b\u8981\u8baf\u606f\u3002\u90ae\u4ef6\u5185\u5bb9\u901a\u5e38\u4e0d\u4f1a\u5f88\u957f\uff0c\u56e0\u6b64\u60a8\u7684\u5185\u5bb9\u9700\u8981\uff1a<\/p>\n\t<ul>\n<li>\n<ul>\n<li>\n<ul>\n<li>\n<ul>\n<li>\u7b80\u660e\u627c\u8981\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n&nbsp;<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>\n<ul>\n<li>\n<ul>\n<li>\n<ul>\n<li>\u7b80\u5355\u6613\u61c2\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n&nbsp;<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>\n<ul>\n<li>\n<ul>\n<li>\n<ul>\n<li>\u9501\u5b9a\u660e\u786e\u75db\u70b9\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n&nbsp;<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>\n<ul>\n<li>\n<ul>\n<li>\n<ul>\n<li>\u89c4\u5212\u5185\u5bb9\u65f6\u5e94\u8be5\u8003\u8651\u5230<a href=\"https:\/\/benchmarkemail.com\/blog\/ultimate-guide-customer-journeys\/\">\u5ba2\u6237\u65c5\u7a0b\u5206\u6790<\/a>\u5e76\u63d0\u4f9b\u53ef\u884c\u7684\u89e3\u51b3\u65b9\u6848\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n&nbsp;<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>\n<ul>\n<li>\n<ul>\n<li>\n<ul>\n<li>\u4ef7\u503c\u5bfc\u5411\u3002\u627f\u8bfa\u6bcf\u5c01\u7535\u5b50\u90ae\u4ef6\u63d0\u4f9b\u9ad8\u8d28\u91cf\u7684\u8baf\u606f\u548c\u4ef7\u503c\u5185\u5bb9\uff0c\u5e76\u5305\u542b\u8bfb\u8005\u671f\u5f85\u7684\u72ec\u5bb6\u8d44\u6e90\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n&nbsp;<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>\n<ul>\n<li>\n<ul>\n<li>\n<ul>\n<li>\u90ae\u4ef6\u5185\u6587\u5e94\u8be5\u8981\u6b63\u786e\u65e0\u8bef\uff1a\u4e92\u52a8\u6027\u9ad8\u3001\u6d41\u7545\u800c\u4e14\u7f16\u8f91\u5b8c\u7f8e\u3002\u90ae\u4ef6\u5185\u6587\u4e0d\u5e94\u62ff\u9519\u8bef\u5f53\u501f\u53e3\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n&nbsp;<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2>\n\t\t6. \u90ae\u4ef6\u6392\u7248\n\t<\/h2>\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2021\/09\/6.-Email-Layout@2x.png\" alt=\"2\" itemprop=\"image\" title=\"2\" onerror=\"this.style.display='none'\"  \/>\n\t<p>\u90ae\u4ef6\u6392\u7248\u7684\u91cd\u70b9\u5728\u4e8e\u4f18\u5316\u7ed3\u6784\uff0c\u5b9e\u73b0\u6700\u4f73\u7ec4\u7ec7\u5e03\u5c40\u548c\u4e92\u52a8\u6548\u679c\u3002\u8003\u8651\u8bf8\u591a\u56e0\u7d20\uff0c\u50cf\u662f\u4e0d\u540c\u5143\u7d20\u7684\u4f4d\u7f6e\u3001\u5b57\u4f53\u6837\u5f0f\uff0c\u5b57\u4f53\u5927\u5c0f\u548c\u56fe\u5f62\u4f4d\u7f6e\u7b49\u7b49\u3002\u4f7f\u7528\u5927\u91cf\u7684\u7559\u767d\uff0c\u4ee5\u4fbf\u6536\u4ef6\u4eba\u8f7b\u677e\u7406\u89e3\u60a8\u7684\u90ae\u4ef6\u3002<\/p>\n\t<p>\u4e00\u5c01\u4f18\u79c0\u7684\u90ae\u4ef6\u6392\u7248\u7ed9\u8bfb\u8005\u4e0b\u610f\u8bc6\u63d0\u793a\uff0c\u54ea\u4e9b\u662f\u91cd\u8981\u7684\u5185\u5bb9\uff0c\u54ea\u4e9b\u662f\u4e0d\u91cd\u8981\u7684\u5185\u5bb9\u3002\u8fd9\u6709\u52a9\u4e8e\u4ed6\u4eec\u6d4f\u89c8\u5185\u5bb9\uff0c\u6240\u4ee5\u4f7f\u7528\u5927\u6807\u9898\u548c\u5927\u91cf\u56fe\u7247\u6765\u5206\u9694\u6587\u5b57\u975e\u5e38\u91cd\u8981\u3002<\/p>\n\t<p>\u4f7f\u7528 A\/B \u6d4b\u8bd5\u6765\u786e\u8ba4\u54ea\u4e9b\u5185\u5bb9\u9002\u5408\u60a8\u7684\u53d7\u4f17\uff0c\u54ea\u4e9b\u4e0d\u9002\u5408\uff0c\u8fd9\u662f\u4e00\u4e2a\u5f88\u4e0d\u9519\u7684\u60f3\u6cd5\u3002\u60a8\u53ef\u4ee5\u63a2\u7d22\u7814\u7a76\u4e00\u4e9b\u5e38\u89c1\u7684\u6392\u7248\u5e03\u5c40\uff0c\u5305\u62ec\u5012\u91d1\u5b57\u5854\u3001Z \u578b\u6392\u7248\u548c\u4e00\u680f\u5f0f\u6392\u7248\u3002<\/p>\n<h2>\n\t\t7. \u89c6\u89c9\u5185\u5bb9\n\t<\/h2>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2021\/09\/7.-Visual-Content@2x.png\" alt=\"7. Visual Content@2x\" itemprop=\"image\" height=\"624\" width=\"1420\" title=\"7. Visual Content@2x\" onerror=\"this.style.display='none'\"  \/>\n\t<p>\u5f53\u4eca\u6700\u6d41\u884c\u7684\u8d8b\u52bf\u4e4b\u4e00\u662f\u5728\u7535\u5b50\u90ae\u4ef6\u4e2d<a href=\"https:\/\/benchmarkemail.com\/blog\/getting-it-right-gifs-and-memes-in-email-campaigns\/\">\u4f7f\u7528 GIF<\/a> \u6216\u52a8\u753b\u3002<\/p>\n\t<p>\u5728\u90ae\u4ef6\u91cc\u9762\u4f7f\u7528\u8fd9\u4e9b\u5185\u5bb9\uff0c\u7ed9\u60a8\u7684\u90ae\u4ef6\u5e26\u6765\u72ec\u7279\u7684\u6c1b\u56f4\uff0c\u8bbe\u5b9a\u7b26\u5408\u60a8\u54c1\u724c\u7684\u4e2a\u6027\u5316\u5185\u5bb9\u3002\u53e6\u5916\u4e00\u79cd\u6d41\u884c\u7684\u505a\u6cd5\u662f\u4f7f\u7528\u4fe1\u606f\u56fe\u8868\u6216<a href=\"https:\/\/benchmarkemail.com\/blog\/how-to-make-your-marketing-emails-more-clickable-with-interactive-content\/\">\u4e92\u52a8\u5185\u5bb9\u3002<\/a><\/p>\n<h2>\n\t\t8. \u4e2a\u6027\u5316\u90ae\u4ef6\n\t<\/h2>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2021\/09\/8.-Email-Personalization@2x.png\" alt=\"8. Email Personalization@2x\" itemprop=\"image\" height=\"624\" width=\"1420\" title=\"8. Email Personalization@2x\" onerror=\"this.style.display='none'\"  \/>\n\t<p><a href=\"https:\/\/benchmarkemail.com\/blog\/personalization\/\">\u4e2a\u6027\u5316<\/a> \u662f\u6210\u529f\u90ae\u4ef6\u4e0e\u5176\u4ed6\u90ae\u4ef6\u4e0e\u4f17\u4e0d\u540c\u7684\u5730\u65b9\u3002\u6ca1\u6709\u5b83\uff0c\u60a8\u7684\u90ae\u4ef6\u5f88\u96be\u548c\u8bfb\u8005\u4ea7\u751f\u5171\u9e23\uff0c\u8fd9\u5c31\u662f\u4e3a\u4ec0\u4e48\u7cbe\u660e\u7684\u54c1\u724c\u5728\u6570\u636e\u5206\u6790\u65b9\u9762\u6295\u5165\u5927\u91cf\u7684\u8d44\u91d1\uff0c\u4ee5\u786e\u4fdd\u4e2a\u6027\u5316\u4f53\u9a8c\u3002<\/p>\n\t<p>\u4ee5\u4e0b\u662f\u5173\u4e8e\u4e2a\u6027\u5316\u90ae\u4ef6\u7684\u91cd\u8981\u63d0\u793a\uff1a<\/p>\n\t<ul> \t\n<li>\n<ul> \t\n<li aria-level=\"1\">\u4e86\u89e3\u60a8\u7684\u53d7\u4f17\u3002\u900f\u8fc7\u4f7f\u7528 CRM \u548c\u5176\u4ed6\u8f6f\u4ef6\uff0c\u516c\u53f8\u9700\u8981\u8ffd\u8e2a\u5ba2\u6237\uff0c\u4e86\u89e3\u4ed6\u4eec\u7684\u75db\u70b9\u3001\u9700\u6c42\u4ee5\u53ca\u884c\u4e3a\u3002\u9500\u552e\u548c\u5916\u8054\u63a8\u5e7f\u56e2\u961f\u4e5f\u5e94\u8be5\u9488\u5bf9\u7279\u5b9a\u7684\u4eba\u53e3\u7edf\u8ba1\u6570\u636e\u63d0\u4f9b\u5b9d\u8d35\u7684\u770b\u6cd5\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n\t<ul>\n<li>\n<ul>\n<li>\n<ul>\n<li>\n<ul>\n<li aria-level=\"1\">\u6839\u636e\u5ba2\u6237\u9700\u6c42\u4f18\u5316\u5185\u5bb9\u3002\u900f\u8fc7\u4e86\u89e3\u53d7\u4f17\u7684\u75db\u70b9\uff0c\u60a8\u53ef\u4ee5\u9488\u5bf9\u7279\u5b9a\u7684\u5206\u4f17\u7cbe\u5fc3\u8bbe\u8ba1\u90ae\u4ef6\uff0c\u5e76<a href=\"https:\/\/benchmarkemail.com\/blog\/how-to-increase-email-engagement-and-subscribers\/\">\u589e\u52a0\u6bcf\u5c01\u90ae\u4ef6\u7684\u4ef7\u503c\u4ee5\u53ca\u4e92\u52a8\u3002<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n&nbsp;<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n\t<ul> \t\n<li>\n<ul> \t\n<li aria-level=\"1\">\u7ec6\u8282\u5f88\u91cd\u8981\u3002\u5c31\u7b97\u4f7f\u7528\u6f5c\u5728\u5ba2\u6237\u7684\u5934\u8854\u4ee5\u53ca\u62fc\u5199\u6b63\u786e\u7684\u540d\u5b57\u8fd9\u4e48\u7b80\u5355\u7684\u4e8b\uff0c\u7a0d\u4e00\u4e0d\u5c0f\u5fc3\u5c31\u4f1a\u6210\u4e3a\u4e2a\u6027\u5316\u7684\u81f4\u547d\u4f24\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n\t<ul>\n<li>\n<ul>\n<li>\n<ul>\n<li>\n<ul>\n<li>\u4f7f\u7528\u90ae\u4ef6\u4e2a\u6027\u5316\u5de5\u5177\u3002<a href=\"https:\/\/benchmarkemail.com\/blog\/how-to-improve-conversions-with-an-effective-lead-nurturing-email-automation\/\">\u81ea\u52a8\u5316\u90ae\u4ef6<\/a>\u53ef\u4ee5\u8ba9\u60a8\u4f7f\u7528<a href=\"https:\/\/benchmarkemail.com\/blog\/email-marketing-segmentation-4-ways-to-divide-your-list\/\">\u8fdb\u9636\u5206\u7c7b<\/a>\u548c\u76ee\u6807\u5b9a\u5411\u8f6f\u4ef6\uff0c\u8fd9\u662f\u9488\u5bf9\u5927\u91cf\u53d7\u4f17\u5b9a\u5236\u4e2a\u6027\u5316\u90ae\u4ef6\u7684\u552f\u4e00\u65b9\u6cd5\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n&nbsp;<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2>\n\t\t\u54cd\u5e94\u5f0f\u90ae\u4ef6\u8bbe\u8ba1\n\t<\/h2>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2021\/09\/7.-Visual-Content@2x.png\" alt=\"7. Visual Content@2x\" itemprop=\"image\" height=\"624\" width=\"1420\" title=\"7. Visual Content@2x\" onerror=\"this.style.display='none'\"  \/>\n\t<p>\u51e0\u4e4e\u4f1a\u6709\u4e00\u534a\u7684\u53d7\u4f17\u5728\u4ed6\u4eec\u7684\u79fb\u52a8\u8bbe\u5907\u5f00\u542f\u90ae\u4ef6<a href=\"https:\/\/99firms.com\/blog\/mobile-email-statistics\/\">\u53ea\u6709 18.2% \u4f7f\u7528\u684c\u673a<\/a>\u3002\u5343\u79a7\u4e00\u4ee3\u548c Z \u4e16\u4ee3\u5728\u8fd9\u4e00\u7fa4\u4f53\u4e2d\u5360\u4e86\u5f88\u5927\u7684\u6bd4\u4f8b\uff0c\u8fd9\u5c31\u662f\u4e3a\u4ec0\u4e48<a href=\"https:\/\/benchmarkemail.com\/blog\/mobile-friendly-email-campaign\/\">\u60a8\u6240\u6709\u7684\u90ae\u4ef6\u90fd\u8981\u662f\u54cd\u5e94\u5f0f\u90ae\u4ef6<\/a>\u3002\/blog\/mobile-friendly-email-campaign\/<\/p>\n\t<p>\u8fd9\u8868\u793a\u8bf4\uff0c\u65e0\u8bba\u662f\u5728\u54ea\u4e2a\u8bbe\u5907\u4e0a\u5f00\u542f\u7535\u5b50\u90ae\u4ef6\uff0c\u667a\u80fd\u624b\u673a\u3001iOS \u8bbe\u5907\u8fd8\u662f Mac \u684c\u9762\uff0c\u90ae\u4ef6\u90fd\u5e94\u8be5\u663e\u793a\u65e0\u8bef\u3002\u8bb0\u5f97\u8fd9\u4e2a\u539f\u5219\uff0c\u5c31\u80fd\u589e\u52a0\u66f4\u591a\u7684\u7535\u5b50\u90ae\u4ef6\u4e92\u52a8\uff0c\u63d0\u9ad8\u826f\u597d\u7684\u7528\u6237\u4f53\u9a8c\u3002<\/p>\n<h2>\n\t\t10. \u7b26\u5408 GDPR \u89c4\u5b9a\u7684\u90ae\u4ef6\n\t<\/h2>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2021\/09\/10.-Email-GDPR-Compliance-e1631887974254.png\" alt=\"10. Email GDPR Compliance\" itemprop=\"image\" height=\"291\" width=\"692\" title=\"10. Email GDPR Compliance\" onerror=\"this.style.display='none'\"  \/>\n\t<p><a href=\"https:\/\/benchmarkemail.com\/blog\/%e9%82%ae%e4%bb%b6%e8%90%a5%e9%94%80%e7%ad%96%e7%95%a5%e5%a6%82%e4%bd%95%e9%80%82%e7%94%a8%e3%80%8a%e9%80%9a%e7%94%a8%e8%b5%84%e6%96%99%e4%bf%9d%e6%8a%a4%e8%a7%84%e5%88%99%e3%80%8b\/\">\u7b26\u5408 GDPR \u89c4\u5b9a\u7684\u90ae\u4ef6\u8425\u9500<\/a>\u8868\u793a\u60a8\u6536\u96c6\u7684\u4efb\u4f55\u4fe1\u606f\u8981\u5f81\u5f97\u5bf9\u65b9\u540c\u610f\u7684\u60c5\u51b5\u4e0b\u81ea\u884c\u63d0\u4f9b\u3002\u60a8\u4e5f\u8981\u63d0\u4f9b\u6e05\u6670\u7684\u300c\u53d6\u6d88\u8ba2\u9605\u300d\u9009\u9879\uff0c\u8981\u4e0d\u7136\u5c06\u60a8\u7684\u90ae\u4ef6\u6703\u88ab\u6807\u793a\u4e3a\u5783\u573e\u90ae\u4ef6\u3002<\/p>\n\t<p>\u60a8\u7684\u7535\u5b50\u90ae\u4ef6\u5fc5\u987b\u9075\u5b88\u7684\u5176\u4ed6 GDPR \u89c4\u5b9a\u5305\u62ec\uff1a<\/p>\n<ul>\n<li>\n<ul>\n<li>\n<ul>\n<li>\n<ul>\n<li aria-level=\"1\">\u4e0d\u5f97\u4f7f\u7528\u865a\u5047\u6216\u8bef\u5bfc\u6027\u8d44\u8baf\u3002\u4e0d\u80fd\u5728\u300c\u5bc4\u4ef6\u4eba\u300d\u3001\u300c\u8f6c\u5bc4\u300d\u548c\u300c\u56de\u590d\u300d\u680f\u4f4d\u9020\u5047\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n&nbsp;<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>\n<ul>\n<li>\n<ul>\n<li>\n<ul>\n<li aria-level=\"1\">\u5982\u679c\u60a8\u7684\u7535\u5b50\u90ae\u4ef6\u662f\u5e7f\u544a\u7c7b\uff0c\u6807\u793a\u5176\u4e3a\u5e7f\u544a\u4fe1\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n&nbsp;<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>\n<ul>\n<li>\n<ul>\n<li>\n<ul>\n<li aria-level=\"1\">\u5305\u542b\u6709\u6548\u5730\u5740\uff0c\u5982\u679c\u53ef\u4ee5\u7684\u8bdd\uff0c\u5305\u62ec\u90ae\u653f\u5730\u5740\u548c\u8857\u9053\u5730\u5740\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n&nbsp;<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>\n<ul>\n<li>\n<ul>\n<li>\n<ul>\n<li aria-level=\"1\">\u4fdd\u62a4\u6240\u6709\u5ba2\u6237\u6570\u636e\uff0c<a href=\"https:\/\/benchmarkemail.com\/blog\/deliverability-based-list-pruning\/\"> \u5b9a\u671f\u6e05\u7406\u4e0d\u6d3b\u8dc3\u7684\u5ba2\u6237\u6570\u636e\u3002<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n&nbsp;<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>\u5982\u679c\u4e0d\u5c0f\u5fc3\uff0cGDPR \u89c4\u5219\u4f1a\u6bc1\u4e86\u60a8\u7684\u90ae\u4ef6\u6d3b\u52a8\uff0c\u6240\u4ee5\u4e00\u5b9a\u8981\u719f\u77e5<a href=\"https:\/\/gdpr-info.eu\/issues\/email-marketing\/\"> \u7ec6\u8282\u3002<\/a>.<\/p>\n<h2>\n\t\t11. \u884c\u4e3a\u53ec\u5524\u6309\u94ae (CTA)\n\t<\/h2>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2021\/09\/11.-Call-to-Action@2x.png\" alt=\"11. Call-to-Action@2x\" itemprop=\"image\" height=\"624\" width=\"1420\" title=\"11. Call-to-Action@2x\" onerror=\"this.style.display='none'\"  \/>\n\t<p>\u4e0d\u77e5\u4e3a\u4f55\uff0c\u300c\u70b9\u51fb\u8fd9\u91cc\u300d\u5728\u7535\u5b50\u90ae\u4ef6\u4e2d\u5df2\u7ecf\u4e0d\u518d\u6709\u6548\u3002\u4e00\u822c\u5e38\u89c1\u7684 CTA \u6309\u94ae\u8ba9\u987e\u5ba2\u770b\u5230\u5e94\u52a0\u4e0d\u6687\uff0c\u7136\u800c\u60a8\u8fd8\u662f\u9700\u8981\u4f7f\u7528\u8fd9\u4e9b\u5355\u8bcd\u3001\u77ed\u8bed\u6216\u6309\u94ae\uff0c\u4fc3\u4f7f\u4ed6\u4eec\u5b9e\u884c\u7279\u5b9a\u64cd\u4f5c\u3002 \u5efa\u7acb\u5b8c\u7f8e\u7684 CTA \u662f\u4e00\u95e8\u827a\u672f\uff0c\u4f46\u503c\u5f97\u4ed8\u51fa\u3002\u4e00\u5c01\u90ae\u4ef6\u6ca1\u6709\u597d\u7684 CTA\uff0c\u90ae\u4ef6\u8f6c\u5316\u7387\u4f1a\u5927\u5e45\u964d\u4f4e\u3002<\/p>\n\t<ul> \t\n<li>\n<ul> \t\n<li aria-level=\"1\">\u9009\u62e9\u6b63\u786e\u7684\u7248\u5f0f\u3002\u6309\u94ae\u53ef\u80fd\u662f\u56fe\u7247\u3001\u8d85\u94fe\u63a5\u3001\u6309\u952e\u6216\u77ed\u8bed\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul> \t\n<li>\n<ul> \t\n<li aria-level=\"1\">CTA \u7684\u4f4d\u7f6e\u81f3\u5173\u91cd\u8981\u3002\u5b83\u9700\u8981\u6781\u5176\u660e\u663e\uff0c\u5bb9\u6613\u70b9\u51fb\uff0c\u6709\u5e8f\u5730\u653e\u7f6e\u5728\u5185\u5bb9\u4e2d\u3002\u5927\u591a\u6570\u60c5\u51b5\u4e0b\uff0c\u5728\u90ae\u4ef6\u672b\u5c3e\u6709\u4e00\u4e2a\u7a81\u51fa\u7684 CTA \u662f\u4e00\u4e2a\u4e0d\u9519\u7684\u65b9\u5f0f\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul> \t\n<li>\n<ul> \t\n<li aria-level=\"1\">\u8bb0\u5f97\u8003\u8651\u4f7f\u7528\u79fb\u52a8\u8bbe\u5907\u7684\u7684\u8bfb\u8005\uff0c\u628a CTA \u653e\u7f6e\u5728\u9002\u5f53\u7684\u4f4d\u7f6e\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul> \t\n<li>\n<ul> \t\n<li aria-level=\"1\">CTA \u7684\u5c3a\u5bf8\u975e\u5e38\u91cd\u8981\u3002\u60a8\u4e0d\u4f1a\u5e0c\u671b\u5b83\u8fc7\u5ea6\u663e\u773c\uff0c\u4f46\u4e5f\u8981\u5438\u5f15\u4eba\u7684\u773c\u5149\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul> \t\n<li>\n<ul> \t\n<li aria-level=\"1\">\u9488\u5bf9 CTA \u7684\u6587\u5b57\uff0c\u5e94\u8be5\u8981\u7b80\u77ed\u3001\u76f4\u63a5\u5207\u4e2d\u8981\u70b9\u3002\u901a\u5e38\uff0c\u4e00\u5230\u4e24\u4e2a\u8bcd\u8db3\u4ee5\u4f20\u8fbe\u5e0c\u671b\u4ed6\u4eec\u91c7\u53d6\u884c\u52a8\u5c31\u8db3\u591f\u4e86\u3002\u4f8b\u5982\uff0c\u300c\u4e0b\u8f7d\u300d\uff0c\u300c\u83b7\u53d6\u300d\uff0c\u300c\u4e86\u89e3\u300d\uff0c\u300c\u9605\u8bfb\u300d\u7b49\u7b49\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul> \t\n<li>\n<ul> \t\n<li aria-level=\"1\">\u9650\u5236\u4f18\u60e0\u671f\u9650\uff0c\u6700\u5927\u5316\u300c\u9519\u5931\u6050\u60e7\u75c7\u300d\u6548\u679c\u3002\u6bd4\u5982\uff0c\u4f7f\u7528\u300c\u73b0\u5728\u300d\u3001\u300c\u4eca\u5929\u300d\u4ee5\u53ca\u300c\u8fd8\u53ef\u4ee5\u4f7f\u7528\u4f18\u60e0\u300d\u7b49\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul> \t\n<li>\n<ul> \t\n<li aria-level=\"1\">\u53ef\u80fd\u7684\u8bdd\uff0c\u4f7f\u7528\u514d\u8d39\u8d60\u54c1\u548c\u6298\u6263\u6765\u5438\u5f15\u6ce8\u610f\u529b\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul> \t\n<li>\n<ul> \t\n<li aria-level=\"1\">\u63d0\u53ca\u60a8\u7684\u4ea7\u54c1\u6216\u670d\u52a1\u7684\u6700\u5f3a\u597d\u5904\uff0c\u6700\u5927\u5316\u60a8\u7684\u4ef7\u503c\u4e3b\u5f20\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul> \t\n<li>\n<ul> \t\n<li aria-level=\"1\">\u9488\u5bf9\u957f\u7bc7\u5e45\u7684\u90ae\u4ef6\uff0c\u60a8\u53ef\u4ee5\u590d\u5236\u5728\u90ae\u4ef6\u4e2d\u95f4\u548c\u7ed3\u5c3e\u7684 CTA \u6309\u94ae\u3002 <\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<br \/>\u597d\u7684 CTA \u5173\u952e\u662f\u5438\u5f15\u8bfb\u8005\u7684\u4e2a\u4eba\u5174\u8da3\uff0c\u800c\u4e0d\u662f\u4ea7\u54c1\u7684\u597d\u5904\u3002<\/p>\n<h2>\n\t\t12. A\/B \u6d4b\u8bd5\n\t<\/h2>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2021\/09\/12.-A-B-Testing@2x.png\" alt=\"12. A-B Testing@2x\" itemprop=\"image\" height=\"624\" width=\"1420\" title=\"12. A-B Testing@2x\" onerror=\"this.style.display='none'\"  \/>\n\t<p>\u90ae\u4ef6\u8425\u9500\u6ca1\u6709\u7edd\u5bf9\u3002\u6709\u65f6\uff0c\u67d0\u79cd\u65b9\u6cd5\u6ca1\u6709\u660e\u786e\u7684\u539f\u56e0\uff0c\u5374\u6bd4\u53e6\u5916\u4e00\u79cd\u65b9\u6cd5\u66f4\u6709\u6548\u3002\u552f\u4e00\u53d1\u73b0\u8fd9\u4e00\u70b9\u7684\u65b9\u6cd5\u662f\u901a\u8fc7 A\/B \u6d4b\u8bd5\u3002<\/p>\n\t<p><a href=\"https:\/\/benchmarkemail.com\/blog\/a-b-testing\/\">A\/B \u6d4b\u8bd5<\/a>\u4ee3\u8868\u540c\u65f6\u5c1d\u8bd5\u4e24\u79cd\u4e0d\u540c\u7684\u65b9\u6cd5\uff0c\u5e76\u5bf9\u6bd4\u7ed3\u679c\u3002\u53ef\u80fd\u6d4b\u8bd5\u4e0d\u540c\u7684\u90ae\u4ef6\u53d1\u9001\u65f6\u95f4\u3001\u4f7f\u7528\u4e0d\u540c\u7684\u914d\u8272\u65b9\u6848\uff0c\u6216\u8005\u6d4b\u8bd5\u4e0d\u540c\u7684 CTA \u6309\u94ae\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u7406\u7531\u662f\u66f4\u597d\u7684\u65b9\u6cd5\u5c06\u6301\u7eed\u63d0\u4f9b\u66f4\u597d\u7684\u7ed3\u679c\uff0c\u56e0\u6b64\uff0c\u53ef\u4ee5\u5e94\u7528\u5230\u540e\u7eed\u6574\u4e2a\u90ae\u4ef6\u4e2d\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u8bf7\u6ce8\u610f\u8981\u8003\u91cf<a href=\"https:\/\/gdpr-info.eu\/issues\/email-marketing\/\"> A\/B \u6d4b\u8bd5\u89c4\u5219<\/a>\u3002\u60a8\u53ea\u80fd\u4e00\u6b21\u6d4b\u8bd5\u4e00\u4e2a\u53d8\u91cf\uff0c\u5e76\u4e14\u60a8\u9700\u8981\u65b9\u6cd5\u660e\u786e\u6d4b\u91cf\u7ed3\u679c\uff0c\u4ee5\u4fbf\u8fdb\u884c\u5206\u6790\u3002\u6240\u4ee5\uff0c\u62e5\u6709\u8fdb\u9636\u8f6f\u4ef6\u6765\u534f\u52a9\u518d\u5206\u7c7b\u540d\u5355\u4ee5\u53ca\u8ffd\u8e2a\u5168\u90e8\u7684\u8054\u7edc\u4eba\u540d\u5355\u5c31\u975e\u5e38\u91cd\u8981\u3002<\/p>\n<h2>\n\t\t13. \u90ae\u4ef6\u7b7e\u540d\u6863\n\t<\/h2>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2021\/09\/13.-Email-Signature@2x.png\" alt=\"13. Email Signature@2x\" itemprop=\"image\" height=\"624\" width=\"1420\" title=\"13. Email Signature@2x\" onerror=\"this.style.display='none'\"  \/>\n\t<p>\u60a8\u7684<a href=\"\/blog\/create-a-great-email-signature\/\"> \u90ae\u4ef6\u7b7e\u540d\u6863<\/a>\u662f\u60a8\u72ec\u6709\u7684\u5370\u8bb0\uff0c\u4e5f\u662f\u8bfb\u8005\u6700\u540e\u770b\u5230\u7684\u4e1c\u897f\u3002<\/p>\n\t<p>\u5982\u679c\u60a8\u60f3\u8ba9\u4eba\u5370\u8c61\u6df1\u523b\uff0c\u7b7e\u540d\u6863\u5fc5\u987b\u8981\u5236\u4f5c\u4e13\u4e1a\uff0c\u5305\u542b\u76f8\u5173\u7684\u8d44\u8baf\uff0c\u6bd4\u5982\u516c\u53f8\u7f51\u7ad9\uff0c\u5b9e\u4f53\u5730\u5740\uff0c\u7535\u8bdd\u53f7\u7801\u3002<\/p>\n<p>\u6807\u51c6\u7684\u7b7e\u540d\u6863\u505a\u6cd5\u5e94\u8be5\u5305\u542b\u516c\u53f8\u5546\u6807\uff0c\u4e5f\u6709\u793e\u7fa4\u5a92\u4f53\u94fe\u63a5\uff0c\u7b26\u5408\u6cd5\u89c4\u8981\u6c42\uff0c\u5e76\u4e14\u662f\u54cd\u5e94\u5f0f\u7b7e\u540d\u6863\u3002<\/p>\n<h2>\n\t\t\u4f7f\u7528 Benchmark Email\n\t<\/h2>\n\t<p>\u60f3\u8981\u5b9e\u73b0\u6240\u6709\u8fd9\u4e9b\u90ae\u4ef6\u8bbe\u8ba1\u751a\u81f3\u66f4\u591a\u529f\u80fd\uff0c\u5fc5\u987b\u6709\u4e00\u4e2a\u50cf Benchmark Email \u8fd9\u4e48\u5f3a\u5927\u7684\u81ea\u52a8\u5316\u90ae\u4ef6\u5de5\u5177\u3002<\/p>\n\t<p>Benchmark Email \u63d0\u4f9b\u7ed9\u60a8\u6240\u9700\u8981\u7684\u8bbe\u8ba1\u548c\u5236\u4f5c\u7cbe\u7f8e\u90ae\u4ef6\u7684\u8d44\u6e90\uff0c\u5f15\u8d77\u53d7\u4f17\u5171\u9e23\u3002\u6211\u4eec\u7684\u5de5\u5177\u63d0\u4f9b\uff1a<\/p>\n\t<ul>\n<li>\n<ul>\n<li>\n<ul>\n<li>\n<ul>\n<li>\u62d6\u66f3\u5f0f\u90ae\u4ef6\u7f16\u8f91\u5668\uff0c\u534f\u52a9\u60a8\u8f7b\u677e\u8bbe\u8ba1\u66f4\u597d\u7684\u90ae\u4ef6\uff0c\u642d\u914d\u60a8\u7684<a href=\"https:\/\/benchmarkemail.com\/blog\/why-having-an-email-marketing-strategy-is-important\/\">\u90ae\u4ef6\u8425\u9500\u7b56\u7565<\/a>\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n&nbsp;<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2021\/09\/Email-Builder@2x.png\" alt=\"\u9996\u56fe\" itemprop=\"image\" title=\"\u9996\u56fe\" onerror=\"this.style.display='none'\"  \/>\n\t<ul>\n<li>\n<ul>\n<li>\n<ul>\n<li>\n<ul>\n<li aria-level=\"1\">\u5927\u91cf<a href=\"https:\/\/benchmarkemail.com\/resources\/free-html-email-templates\/\">\u90ae\u4ef6\u6a21\u677f<\/a> \u4efb\u60a8\u9009\u62e9\uff0c\u51cf\u5c11\u90ae\u4ef6\u8bbe\u8ba1\u8fc7\u7a0b\u4e2d\u7684\u731c\u6d4b\u7684\u6b65\u9aa4\u3002\u6211\u4eec\u7684\u6a21\u677f\u534f\u52a9\u60a8\u8bbe\u8ba1\u4ea4\u6613\u90ae\u4ef6\u3001\u7535\u5b50\u62a5\uff0c\u4ee5\u53ca\u53d1\u9001\u7cbe\u7f8e\u7684\u6b22\u8fce\u90ae\u4ef6\u548c\u4fc3\u9500\u90ae\u4ef6\uff0c\u6ca1\u6709\u4e13\u4e1a\u8bbe\u8ba1\u6280\u5de7\u8981\u6c42\u4e5f\u80fd\u5b8c\u6210\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n&nbsp;<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2021\/09\/Email-Templates@2x.png\" alt=\"Email-Templates@2x\" itemprop=\"image\" height=\"1096\" width=\"1760\" title=\"Email-Templates@2x\" onerror=\"this.style.display='none'\"  \/>\n\t<ul> \t\n<li>\n<ul> \t\n<li aria-level=\"1\">\u90ae\u4ef6\u68c0\u67e5\u5217\u8868\u786e\u4fdd\u60a8\u4e0d\u4f1a\u5ffd\u7565\u90ae\u4ef6\u8bbe\u8ba1\u4efb\u4f55\u65b9\u9762\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n\t<ul> \t\n<li>\n<ul> \t\n<li>A\/B \u6d4b\u8bd5\u7528\u6765\u68c0\u67e5\u90ae\u4ef6\u54ea\u4e9b\u8bbe\u8ba1\u5143\u7d20\u6548\u679c\u6700\u597d\uff0c\u4f8b\u5982\u90ae\u4ef6\u4e3b\u65e8\u548c CTA \u6309\u952e\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2021\/09\/A-B-Testing@2x.png\" alt=\"MAIL_CN\" itemprop=\"image\" title=\"MAIL_CN\" onerror=\"this.style.display='none'\"  \/>\n\t<ul> \t\n<li>\n<ul> \t\n<li aria-level=\"1\">\u60a8\u7684\u90ae\u4ef6\u5e94\u8be5\u81ea\u52a8\u9002\u5e94\u79fb\u52a8\u8bbe\u5907\u3002\u6211\u4eec\u5168\u90e8\u7684\u90ae\u4ef6\u6a21\u677f\u90fd\u662f\u54cd\u5e94\u5f0f\u6a21\u677f\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2021\/09\/Mobile-Email-Template@2x.png\" alt=\"CN\u4e0a\u8ab2\u4eba\u6578\" itemprop=\"image\" title=\"CN\u4e0a\u8ab2\u4eba\u6578\" onerror=\"this.style.display='none'\"  \/>\n\t<ul> \t\n<li>\n<ul> \t\n<li aria-level=\"1\">\u6536\u4ef6\u5323\u6d4b\u8bd5\u7528\u6765\u6d4b\u8bd5\u60a8\u7684\u90ae\u4ef6\u5728\u4e0d\u540c\u6536\u4ef6\u7aef\u4ee5\u53ca\u90ae\u4ef6\u4f9b\u5e94\u5546\u5448\u73b0\u7684\u6837\u5b50\uff0c\u8fd9\u6837\u80fd\u786e\u4fdd\u65e0\u8bba\u6536\u4ef6\u4eba\u4ece\u54ea\u91cc\u8bfb\u53d6\u90ae\u4ef6\uff0c\u5305\u62ec Gmail\uff0cYahoo\uff0cOutlook \u4ee5\u53ca Apple Mail\uff0c\u90ae\u4ef6\u8bbe\u8ba1\u90fd\u80fd\u6b63\u5e38\u663e\u793a\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2021\/09\/Inbox-Checker@2x.png\" alt=\"CN (1)\" itemprop=\"image\" title=\"CN (1)\" onerror=\"this.style.display='none'\"  \/>\n\t<ul> \t\n<li>\n<ul> \t\n<li aria-level=\"1\">\u900f\u8fc7\u518d\u5206\u7c7b\u90ae\u4ef6\u540d\u5355\u529f\u80fd\uff0c\u60a8\u80fd\u5236\u5b9a\u4e2a\u6027\u5316\u90ae\u4ef6\uff0c\u5b9e\u73b0\u6700\u4f73\u4e92\u52a8\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2021\/09\/Segment@2x.png\" alt=\"\u4e2d\u570b\" itemprop=\"image\" title=\"\u4e2d\u570b\" onerror=\"this.style.display='none'\"  \/>\n\t<ul> \t\n<li>\n<ul> \t\n<li aria-level=\"1\">\u90ae\u4ef6\u7ee9\u6548\u6307\u6807\uff0c\u8b6c\u5982\u5f00\u542f\u7387\uff0c\u70b9\u51fb\u7387\uff0c\u53d6\u6d88\u8ba2\u9605\u7387\u7b49\uff0c\u60a8\u90fd\u53ef\u4ee5\u770b\u5230\u90ae\u4ef6\u8bbe\u8ba1\u6210\u6548\u5982\u4f55\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2021\/09\/Email-Report@2x.png\" alt=\"Email Report@2x\" itemprop=\"image\" height=\"932\" width=\"1760\" title=\"Email Report@2x\" onerror=\"this.style.display='none'\"  \/>\n\t<p>Benchmark Email \u662f\u4e00\u6b3e\u7efc\u5408\u6027\u3001\u591a\u529f\u80fd\u7684\u90ae\u4ef6\u8425\u9500\u5de5\u5177\uff0c\u975e\u5e38\u9002\u5408\u5404\u79cd\u4f01\u4e1a\u3002\u65e0\u8bba\u60a8\u662f\u79d1\u6280\u521d\u521b\u4f01\u4e1a\uff0c\u8fd8\u662f\u7535\u5b50\u5546\u52a1\u5546\u5bb6\uff0c\u90fd\u53ef\u4ee5\u900f\u8fc7\u6211\u4eec\u7684\u8fdb\u9636\u5de5\u5177\u5f3a\u5316\u7535\u5b50\u90ae\u4ef6\uff0c\u63d0\u9ad8\u5f00\u542f\u7387\u3001\u589e\u52a0\u4e92\u52a8\u548c\u8f6c\u5316\u7387\u3002<\/p>\n<h2>\n\t\t\u7ed3\u8bba\n\t<\/h2>\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2021\/09\/Header@2x.jpg\" alt=\"3\" itemprop=\"image\" title=\"3\" onerror=\"this.style.display='none'\"  \/>\n\t<p>\u533a\u9694\u597d\u7684\u90ae\u4ef6\u4e0e\u76f4\u63a5\u8fdb\u5165\u5783\u573e\u7bb1\u7684\u90ae\u4ef6\uff0c\u5173\u952e\u5728\u4e8e\u90ae\u4ef6\u8bbe\u8ba1\u3002<\/p>\n\t<p>\u9664\u4e86\u5236\u4f5c\u6709\u4ef7\u503c\u7684\u90ae\u4ef6\u5185\u5bb9\uff0c\u60a8\u5fc5\u987b\u5728\u90ae\u4ef6\u8bbe\u8ba1\u6280\u5de7\u6295\u5165\u7cbe\u529b\uff0c\u786e\u4fdd\u6bcf\u4e00\u4e2a\u7ec4\u6210\u90e8\u5206\u90fd\u80fd\u53d1\u6325\u4f5c\u7528\uff0c\u5b9e\u73b0\u60a8\u7684\u76ee\u6807\u3002<\/p>\n<p>\u9002\u5408\u7684\u81ea\u52a8\u5316\u90ae\u4ef6\u5de5\u5177\u8ba9\u8425\u9500\u5de5\u4f5c\u66f4\u52a0\u5bb9\u6613\u3002\u4ece\u90ae\u4ef6\u6392\u7248\u5230\u4e2a\u6027\u5316\u90ae\u4ef6\u4ee5\u53ca\u5230\u7ee9\u6548\u5206\u6790\uff0c\u8ba9<a href=\"\/features\/email-builder\/\"> Benchmark Email<\/a> \u544a\u8bc9\u60a8\u5982\u4f55\u901a\u8fc7\u5f3a\u5927\u7684\u7535\u5b50\u90ae\u4ef6\u8d62\u5f97\u5ba2\u6237\u3002<\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>\u76ee\u5f55 \u4ec0\u4e48\u662f\u597d\u7684\u90ae\u4ef6\u8bbe\u8ba1\uff1f \u90ae\u4ef6\u8bbe\u8ba1\u6700\u4f73\u64cd\u4f5c\u65b9\u6cd5 \u6709\u6548\u7535\u5b50\u90ae\u4ef6\u7684\u7ec4\u6210\u90e8\u5206 1. \u90ae\u4ef6\u4e3b\u65e8 2. \u5185\u6587\u9884\u89c8 3. \u90ae\u4ef6\u6807\u9898 4. \u54c1\u724c\u8425\u9500 5. \u5185\u5bb9 6. \u90ae\u4ef6\u6392\u7248 7. \u89c6\u89c9\u5185\u5bb9 8. \u4e2a\u6027\u5316\u90ae\u4ef6 9. \u54cd\u5e94\u5f0f\u90ae\u4ef6\u8bbe\u8ba1 10. \u7b26\u5408 GDPR \u89c4\u5b9a\u7684\u90ae\u4ef6 11. \u884c\u4e3a\u53ec\u5524\u6309\u94ae\uff08CTA\uff09 12. A\/B \u6d4b\u8bd5 13. \u90ae\u4ef6\u7b7e\u540d\u6863 \u4f7f\u7528 Benchmark Email \u7ed3\u8bba \u7533\u8bf7\u6ce8\u518c Benchmark \u5e73\u53f0\u514d\u8d39\u8bd5\u7528 \u5728 15 \u5206\u949f\u5185\u5b8c\u6210\u9996\u5c01\u90ae\u4ef6\u53d1\u9001 \ud83d\ude80 \u3002 \u597d\u7684\u90ae\u4ef6\u8bbe\u8ba1\u8981\u6709\u7684 13 \u4e2a\u5fc5\u5907\u6761\u4ef6 \u90ae\u4ef6\u8425\u9500\u7b56\u7565\u53ef\u4ee5\u8bf4\u662f\u8fc4\u4eca\u4e3a\u6b62\u505a\u6210\u529f\u7684\u8425\u9500\u7b56\u7565\uff0c\u751a\u81f3\u8d85\u8d8a\u4e86\u793e\u7fa4\u5a92\u4f53\u3002\u622a\u81f3 2020 \u5e74\uff0c\u7528\u6237\u8fbe\u5230 39 \u4ebf\uff0c\u975e\u5e38\u9002\u5408 B2B \u548c&hellip;<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":"","_wp_rev_ctl_limit":""},"class_list":["post-26921","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - 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